Welcoming Martin Poirier, Director, Sales, Montréal-Metropolitan

We are pleased to announce that Martin Poirier has joined Financial Horizons Group Director, Sales for the Montreal-Metropolitan branch, effective Monday, April 19.


In this position, Martin will work closely with our Québec Region management and sales team. His primary responsibilities will include recruiting high-performing advisors, building and strengthening professional relationships with our key advisors, and designing and implementing sales and marketing strategies tailored to the changing environments of our markets.


With over 30 years of experience in the financial industry, 25 of which were spent in management positions, Martin has a strong background in sales, business development, coaching, and performance optimization.


Martin studied political science at the Université de Montréal, began his career in 1991 as a financial advisor, and worked for various insurance companies before joining a major Canadian bank in insurance and wealth management from 1996 to 1999. With this professional experience in the insurance and financial services industry, he then took on new challenges as Regional Director of Business Development and Vice President for Québec and the Atlantic region at a major insurance company and asset manager.


Most recently, from 2008 to 2019, he held a variety of key positions with a well-known financial products and services distribution company focused on wealth management, followed by a sales manager position with a major insurance company.


Bilingual and passionate about networking, he is known for his inclusive leadership and ability to manage complex and changing distribution environments by effectively stimulating commitment and inspiration to achieve ambitious and innovative projects.


We are convinced that the entire Québec Region will benefit from his vast expertise, energy, depth, and business sense.