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Our unwavering goal is to be your financial services company of choice. We’re a key partner for advisors across the country because we take the time to understand you, respect you and support you – better than anyone else.

We started out just like you.

With a passion and determination to make a difference in the lives of Canadians.

To us, this means putting our advisors and the value of advice, first – everyday and in everything we do.

Taking the time to really understand our advisors as partners.

Investing in their goals and amplifying their business with the right opportunities and solutions at the right time for them.

So they can achieve their definition of success.

We've worked hard to strengthen our roots.

Growing from a small team in 1990 to several hundred employees who are meeting the unique needs of more than 6,500 advisors through our local support across Canada.

As a leading MGA, we have some of the largest assets under administration and new life insurance premiums annually.

Joining Canada Life in 2017 welcomed us into a family of financial service firms under the Power Corporation umbrella.

Enhancing our ability to provide advisors with an even broader range of practical and innovative solutions designed to reach their individual business goals.

The journey we're on is your journey.

We're here to help you reach what's next on your horizon.

Let's chase it together.